In compliance with Memorandum Circular No. 24, s. 2023 of the Office of the President, the Department of Education (DepEd) shall incorporate the Bagong Pilipinas logo in all communication materials of the Department.
Likewise, to achieve harmony in branding, a merged DepEd-MATATAG logo is established, combining the DepEd and the MATATAG logos, with blue and red lines in its upper and lower section.
The merged DepEd-MATATAG logo is considered a new branding for the Department, and thereby shall not be construed as a departure from the Department's Service Marks and Visual Identity Manual (DO No. 031, series of 2019).
It should be noted that these guidelines are exclusively for the use of the merged DepEd-MATATAG logo and the Bagong Pilipinas logo. The official logo of DepEd can still be used separately following the guidelines under the Department's Service Marks and Visual Identity Manual (DO No. 031, s. 2019).
CLEAR SPACE
Maintain a minimum amount of clear space around the logo to ensure that the image and message is clear
and unobstructed. The size of the clear space is equivalent to the width of the MATATAG brand mark ("Matatag heart").
SIZE REQUIREMENTS
The logo may appear in different sizes but its width must not be smaller than 1.15 inches. Placed beside the Bagong Pilipinas logo, the merged DepEd-MATATAG and Bagong Pilipinas logo shall be approximately 70% and 30% respectively (enclosed within the blue and red lines in its upper and lower section) of the height of the Bagong Pilipinas logo.
Brand Guidelines
LOGO GUIDELINES
The merged DepEd-MATATAG and Bagong Pilipinas logo can be rendered in three different colors - full color, black, and white.
The Bagong Pilipinas logo must be placed beside the merged DepEd-MATATAG logo. The merged DepEd-MATATAG logo
must always be placed to the left of the Bagong Pilipinas logo. Together, the logos are herein referred to as the DepEd-MATATAG logo.
For partnership materials with DepEd offices, the merged DepEd-MATATAG and Bagong Pilipinas logos must be placed on the leftmost position followed by the partner DepEd offices in this order: bureau/service, region, division, and school.
For partnership materials with external partners, the merged DepEd-MATATAG and Bagong Pilipinas logos must be placed on the leftmost position followed by the external partners' logos.
COLOR PALETTE
The colors of the MATATAG logo are patterned from the colors of the DepEd logo to maintain its consistency with the institutional brand of the Department. The colors set the visual tone for the campaign and evoke the sense of nationalism and resiliency of our learners and personnel.
The primary colors are red, blue, and yellow. The base colors are complemented by white.
Color: Red
RGB: R220 G31 B47
CYMK: C7 M99 Y91 K1
Color: Blue
RGB: R19 G37 B131
CYMK: C99 M79 Y22 K7
Color: Yello
RGB: R251 G175 B60
CYMK: C0 M36 Y86 K0
TYPOGRAPHY AND FONT
The logo uses the Goldplay font family for its primary typeface. Goldplay features rounded,
soft terminals which give it a bold and expressive look yet modern and friendly.
The primary text of the logo use
s Goldplay Bold, while the secondary text uses Goldplay Semi bold.
LOGO RESTRICTIONS
The merged DepEd-MATATAG and Bagong Pilipinas logo must not be modified or altered in any way to provide a clear and consistent identity and message of the campaign. The Don'ts on the use of the DepEd logo as provided in DepEd Order No. 31, s. 2019 also apply to the merged DepEd-MATATAG and Bagong Pilipinas logo.
The MATATAG brand mark ("Matatag heart"} can be used in isolation from the rest of the logo elements. The brand mark can be used as an easily recognizable visual shorthand for advocacy and other communication materials.
APPLICATION
When applied to various media, ensure prominence of the DepEd-MATATAG and Bagong Pilipinas logo in terms of placement and proportion compared with other elements. Ensure that the guidelines on logo use are followed.
When applied to various media, ensure prominence of the DepEd logo in terms of placement and proportion compared with other elements. The official logo of DepEd can still be used separately following the guidelines under the Department's Service Marks and Visual Identity Manual (DO No. 031, s. 2019).
IMAGERY
For logo placement in print and nonprint materials, the merged DepEd-MATATAG and Bagong Pilipinas logos must be placed either at the top or bottom portion of the canvas. The Department's official social media channels may be placed at the footer of the material.
OFFICIAL DOCUMENTS
For logo placement in official documents, the merged DepEd-MATATAG and Bagong Pilipinas logos must be placed on the leftmost position of the footer of the document. The official logo of the DepEd office (bureau/service, region, division, or school) releasing the said document may be placed beside the combined DepEd-MATATAG and Bagong Pilipinas logos. The logo for the footer has no specific size, just keep in mind that the logos to be placed must be proportionate to the other content of the footer.
IMAGERY
Different color schemes based on the color wheel may be used (e.g., complementary, analogous, monochromatic, etc.). It is highly encouraged to limit the colors to four (1 light+ 1 dark+ 2 vibrant accents).
Ensure that the colors are consistent with the color scheme of the Department and that the overall design has a cohesive and harmonious palette.
Never use more than three fonts in one design. Always define a hierarchy among them by exercising visual contrast through size, weight, or color. Use consistent style and appropriate sizes.
Use a grid. Grids create a connection between the different elements and give a sense of order.
Give each element on the canvas some space to breathe and balance between positive and negative space will emerge organically. Choose a single focal point that will catch and hold attention.
Downloadable Materials:
1. ICONS:
2. LOGOS:
3. DEPED-MATATAG PowerPoint Template
Full PDF of the DepEd-MATATAG Guidelines Below:
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